Assess new business opportunities, harness innovation, and transform your idea into a viable
venture.
94%
Improved knowledge to grow or start a business
87%
Acquired new skills that were immediately applicable
84%
Have more confidence making business decisions
Source: 2022 surveys and course data
THERE ARE FIVE COURSES OF ENTREPRENEURSHIP AND INNOVATION:
1. Entrepreneurship Essentials by Professor William Sahlman
Master a proven framework for building and financing new ventures, and make your
entrepreneurial dreams a reality.
Key Concepts:
– Identify a business opportunity
– Evaluate an idea and assess the market
– Explore the risks and rewards of entrepreneurship
– Leverage experiments to validate concepts and refine your business strategy
– Discover the key financial decisions entrepreneurs must make in the early stages of a Startup
– Understand the process of raising capital and how to speak to investors
2. Disruptive Strategy by Professor Rory McDonald and Professor Clayton M. Christensen
Harness the power of disruptive innovation to craft winning strategies.
Key Concepts:
– Become fluent in disruptive innovation theory
– Assess new opportunities and potential threats
– Discover jobs to be done and develop frameworks to better understand customer needs
– Acquire techniques for executive-level strategy development
– Organize for innovation and maintain a disruptive scope
– Gain confidence articulating complex viewpoints
3. Design Thinking and Innovation by Professor Srikant Datar (HBS Dean)
Uncover innovative solutions to your most challenging business problems.
Key Concepts:
– Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions
– Apply creative solutions and behavior-change analysis to innovation development and internal team processes
– Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises
– Practice empathy in applying a human-centered approach to design techniques, such as user research, user experience, prototyping, and journey mapping
– Assess group dynamics and improve team performance through tools and processes designed to enhance collaboration and iteration in development
– Guide teams to draw from a wide range of professional experiences and backgrounds and create stronger collaboration dynamics to heighten their approach to innovation
4. Launching Tech Ventures by Professor Jeffrey Bussgang
Build a viable, valuable tech venture that can profitably scale.
Key Concepts:
– Master frameworks and tools to execute a high-quality, profitable business model
– Discover how to conduct experiments to determine your venture’s value proposition, go-to-market strategy, and profit formula
– Understand and learn how to navigate the startup ecosystem to improve your chances of raising capital
– Get an insider view into the venture capital (VC) process
– Develop an awareness of the systemic biases and ethical considerations in the startup ecosystem
5. Negotiation Mastery by Professor Michael Wheeler
Secure maximum value for your organization through a mastery of negotiation techniques.
Key Concepts:
– Understand negotiation dynamics and how to prepare for uncertainty
– Learn to craft agile strategy and be quick on your feet in changing circumstances
– Resolve small differences before they escalate
– Secure maximum value for your organization and yourself
– Reflect on personal behaviors and refine your approach to be more effective